Senior Marketing Coordinator

  • Location
    West Chester, Pennsylvania
  • Salary
    $ 75000 - $ 90000
  • Category
    Marketing
  • Job reference:
    US_EN_5_844860_2795399
  • Job type
    Direct Hire

Accounting Principals and Ajilon has an immediate opening for a Senior Marketing Coordinator!  Our client is looking for a Marketing Professional who will help create and implement programs to increase awareness of their organization.  This person will help guide the communication, execute direct marketing, event marketing and community development.

This is a direct hire opportunity with a client of ours in West Chester, PA.  This position pays up to $90K annually with competitive benefits. 

 

  Essential Functions and Responsibilities:

  • Develop in conjunction with the Marketing Committee and maintain the Firm’s Brand Standard in accordance with the directives of the Committee.
  • Assist associates in maintaining client-valued relationships as a marketing strategist with existing clients in accordance with the Strategic Plan.
  • Oversee the Firm’s digital presence, including maintaining the website and all subsequent microsites, all blogs, and all social media outlets to improve The Firm’s digital reputation and recognition.
  • Creates and measures effectiveness of social media marketing campaigns.
  • Develops and delivers internal and external marketing and communications publications and releases, including the monthly newsletter and press releases as approved by the applicable Department Chair.
  • Oversees the management and organization of firm’s marketing collateral, including photographs, videos, advertisements and any text copy pamphlets or brochures.
  • Supports the development and growth of the Strategic Plan with regard to marketing and to help oversee the implementation of the Strategic Marketing Plan with direction from the Marketing Chairperson and the Committee.
  • Works with associates to develop and execute strategies and business Plans that drive new business to the firm.
  • Works with associates to advance and achieve business development objectives from their marketing plans.
  • Undertake continuous analysis of competitive environment and client trends to provide strategic recommendations to associates of prospective clients and to better serve The Firm’s existing top clients  
  • Identifies and defines business development and marketing goals, including cross-selling and client and prospect targeting. Helps identify internal/external resources and opportunities for new client relationships.
  • Conducts market and client research to contributes to business development and brand initiatives. Stays abreast of and keeps firm apprised of new developments, trends, tools and solutions in the legal industry.
  • Seeks opportunities to increase brand awareness and maximize competitive differentiation for the firm and individual associates.
  • Leverages programs such as events, sponsorships, speaking engagements, CLEs, books/articles to the practice areas and the firm.
  • Meets with potential referral sources through bar events, lunches, and social gatherings.
  • Assists associates with their blogs, writing, editing, articles and preparation of internal presentations.
  • Support associates in the management of their contact networks, including staying top-of-mind with key contacts.
  • Establishes and educates on best practices for Business Development.
  • Work with associates to develop individual marketing actions plans and to identify targeted marketing opportunities to increase brand awareness and maximize competitive differentiation for firm and individual associates.
  • Maintain a database and assist in coordination firm and associate sponsorships to ensure The Firm’s Brand is consistent.
  • Coordinates and negotiates associate and firm advertising placements, fees and designs while working closely with the associates to ensure Brand Standards.
  •  

    Essential Skills:

  • College degree with a minimum of 3 years applicable experience. 
  • Experience working within a professional services organization
  • Develop valued relationships based upon broad knowledge of marketing and promotional principals and insight.
  • Anticipate and lead client perceptions of the The Firm’s brand, and develop any necessary action steps required to ensure comfort levels.
  • Manage challenging situations and recommend effective solutions to problems.
  • Effectively manage multiple tasks.
  • Collaborate well with firm departments, executive management and clients.
  • Interface with various marketing vendors and consultants.
  • Design print materials, from conceptualization to creation.
  • Experience with Adobe InDesign and Adobe Illustrator highly preferred.
  • Experience with Word Press for website highly preferred.
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